Exitement increased for preroll web ads because of anticipation
87% of the time people's eyes are on the prerroll ad
A lot of talk about media meshing/converging. Using all media not just one.
There are really 19 million mobile Internet users in the US.
1in7 bits of media consumed on a mobile device
Is mobile the future. Will it surpass on line. With the ipone and blackberry mobile will outpace online and grow 60 in 2 years.
Sep 29, 2009
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