More mixx

Exitement increased for preroll web ads because of anticipation

87% of the time people's eyes are on the prerroll ad

A lot of talk about media meshing/converging. Using all media not just one.


There are really 19 million mobile Internet users in the US.

1in7 bits of media consumed on a mobile device

Is mobile the future. Will it surpass on line. With the ipone and blackberry mobile will outpace online and grow 60 in 2 years.

Mixx Canada

At a conference about online technologies. Will report on detials in my next blog...



-- Posted from my iPhone

LIVE VIDEO BROADCASTING

Live streaming is becoming easier and easier. Check out this backpack from LIVESTREAM.

The joys of the job...

Sometimes people ask if I enjoy what I do. Well, i'm up in Beardmore, west of Thunder Bay, and I just was in a helipoter flying above the Canadian Shield. Beautiful!










-- Posted from my iPhone

SODA POP AND PASSION

As a small business owner I love this guy's passion. Also a well done documentary.

HILARIOUS CORPORATE VIDEO

Check out this brilliant video from one of my favorites, the Onion.



This is a fake video created for the website of a fictional chinese company that took over the Onion (a parallel for China rising in importance in the world).

THE FUTURE OF TELEVSION ADS - CLICKABLE

Check out what Comcast in the US is doing. Clickable ads.

ONLINE VIDEO IS HERE

Does anyone doubt the power of on line video? We at Key West Video http://www.keywestvideo.com/ have found that dvds orders are rare and almost everything have shifted online from approvals to the final deliverables. You can see the numbers below are staggering -- 12 billion videos watched. The chart also shows the power of google (which owns youtube). I have heard around town that while tv commercials took a big hit this year, interactive media continues to grow.

What does this all mean? Online video is no longer the future, but the present. And, just like with search engines you tube and google can not be ignored.

MAD MEN

My favourite show is the AMC Classic Mad Men. The beauty of the show is that it subtle. You have to pay attention and it rewards you with wonderful, harsh and true moments. Can corporates every achieve this goal? Perhaps not, but I certainly will try.

Here is a sample:

http://www.youtube.com/watch?v=R2bLNkCqpuY

I'm sure there will be more on this later.

IS MOBILE DELIVERY THE NEXT BIG THING FOR VIDEO?

Jim Cramer thinks so...  


I have yet to have a request yet, but I need to be ready...
More on mobile delivery on another post.

STILL CAMERAS WITH VIDEO

There is a rash of new still cameras that capture video hitting the market.  I often get asks if they will work for corporates.  Here is a rundown of the canon D7: 

Sample:
http://www.vimeo.com/6487566

Positives:
Lenses -- great for soft focus interviews
Image quality
Price -- body is around $1800

Negatives --
Not good for motion -- the image capture device will have trouble with fast motion
Audio - Lack of XLR imputs
Handling - video cameras are built a certain way.  They are build to be steady and functional.  It would be a nightmare to shoot an event handheld with this camera.

Maybe one day...   I'll keep my eye on them.

WHY THIS BLOG?

Corporate video is often a seen side show for students, filmmakers, and advertisers.  This blog is for those of us who are truly interested in this specific medium.  My goal is to provide interesting thoughts, tidbits and ideas to others like me, and to answer questions from those who are less knowledgeable.